Cigar Herf’s Val Bradshaw in conversation with:
Scott Kolesaire – AVO Cigars; Sr. Brand Manager.
AVO Syncro. Packaging. Branding. Color Selection.
The 1st thought that crossed my mind upon seeing the color combinations for the
AVO Syncro Nicaragua was the beige / off-white background, which is reminiscent of the Brioni suit that Avo Uvezian was often photographed wearing, along with the ever-present Panama Hat.
Was that an influence in the selection of palette?”
Yes, of course! The cream color was definitely inspired from his suit and his attire.
It’s powerful because it’s so neutral, yet still inviting.
We made sure chose a very warm shade of that color, making it a great choice to feature on everything about the packaging for AVO Syncro.
CH: That was a bit of a diversion from the style of packaging in the past, was it not?
A cream color was always an element in the packaging, but, yes, we wanted to make a transition from the traditional AVO Earth Tones which fell into these categories:
XO: Orange … this is the one that always stood out in niches.
With the AVO Limited Editions, there was always a cream element to the packaging.
CH: There was the AVO re-branding in 2015.
When you released the AVO Syncro Nicaragua how did you decide on the colors?
We knew the cream would be the constant through the transition.
We decided to go with colors that would make the brand instantly identifiable in the market, without being too bright or too loud at that point.
When we experimented with colour combinations, we loved how Syncro Red made everything pop on the packaging.
CH: What about the charcoal color?
Typically, it’s not a shade not seen in cigar packaging.
What you refer to as the “charcoal” colour is more accurately called Anthracite.
That’s not a descriptor with which I’m familiar.
It’s actually a very fitting descriptor for both the AVO Syncro branding color & the
cigar-smoking experience itself.
Anthracite is a natural coal of high luster … it burns very cleanly.
We went with the natural shade of anthracite as a base color, something that could ground the entire palette.
The AVO team was really pleased to see how it worked with both the red & the cream.
With the AVO Syncro Pillar – the whole concept was about fusion.
We took what we’d done for years and merged the two.
We took Nicaraguan packaging … then did it AVO’s way!
Sr. Brand Manager for AVO Cigars
About the AVO Syncro Nicaragua Cigar:
“Inspired by the cosmopolitan lifestyle of Avo Uvezian, our Master Blender has ventured to the untamed heart of Central America. Capturing sweet and spicy flavors from the rich, volcanic soil of Nicaragua and blending them with the soft, creamy notes of the finest Dominican leaves. Resulting in a smooth and balanced box-pressed cigar with unexpected depth and complexity.
As the first in our Syncro Series, AVO Nicaragua is truly a one-of-a-kind experience. One that begins on the remote island of Ometepe; a unique landscape where a rare and exceptional tobacco is grown. Known for its wild character and peppery notes, we carefully fuse this tobacco with earthy flavors from our estate in the Dominican Republic. The composition is an experience that is perfectly in sync with the moments worth sharing”
About Oettinger Davidoff AG
The CHF 1.2 billion Oettinger Davidoff AG, with over 3,500 employees around the world, traces its roots back to 1875 and remains family owned to this day with two distinctly different businesses: one that is focused on FMCG distribution in the Swiss market and one dedicated to the core business of producing, marketing and retailing premium branded cigars, tobacco products and accessories.
The premium branded cigar business includes:
Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum.
Oettinger Davidoff AG is anchored in a strong “crop-to- shop” philosophy, having pursued a vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of almost 70 Davidoff Flagship Stores.
Dedicated to #Cigars.
Founded by Val Bradshaw.